About
I now specialize in writing copy for Accountants, Bookkeepers and other finance friends.
After spending over 20 years as a finance professional in the fast-paced oil and gas manufacturing sector, I’ve transitioned to a more relaxed and creative path.
I now leverage my industry experience and insights into the needs of financial professionals who need compelling copy that showcases their expertise and builds credibility.
Services
Website Copy
• Transforms complex financial concepts into clear, relatable language
• Establishes authority through carefully crafted expertise signals
• Builds trust through authentic, confident communication
• Differentiates services with distinctive voice and positioning
Email Copy
• Grabs eyeballs with subject lines that demand opening
• Build credibility by addressing specific industry pain points
• Creates urgency without resorting to desperate tactics
• Guides readers through a logical progression toward clear action
Blog Writing
• Positions clients as thought leaders through well-researched analysis
• Balances educational depth with relatable, conversational tone
• Builds long-term audience trust through consistent expertise sharing
• Drives strategic business goals while genuinely serving reader needs
Content Writing
• Aligns perfectly with brand voice and business objectives
• Differentiates from competitors through distinctive perspectives
• Incorporates data and research seamlessly to strengthen arguments
• Anticipates and answers reader questions before they arise
Linkedin Posts
• Incorporates timely industry insights to demonstrate relevance
• Encourages meaningful conversation through thoughtful questions
• Positions expertise subtly without overwhelming self-promotion
• Maintains a professional tone while injecting personality and warmth
Case Studies
- Describe the step-by-step approach taken to address the challenge, highlighting the methodology and strategic decisions.
- Integrate quantitative metrics and qualitative insights to demonstrate the impact and success of the solution.
- Utilize charts, infographics, and images where applicable to break down complex information and enhance engagement.
Freebies
- Website audit: A concise review of your website’s content, identifying areas for improvement in clarity, SEO, and conversion optimization.
- Content calendar template: A customizable template to help you plan and organize your content marketing efforts.
- Headline analysis: Analyze a few of your existing headlines and suggest improvements for increased click-through rates.
- Sample blog post or email sequence: Content tailored to your business to showcase my writing style and expertise.
How to Order
Step 1: Introduce Yourself and Your Business
Send an email including your name, company name, and website. Mention if this is your first time working with a copywriter and share any previous experiences with content creation.Step 2: Share Project Details and Competition
Describe the copywriting project you need, your target audience, and project goals. Name 1-2 competitors in your space and what you admire or dislike about their messaging.Step 3: Provide Content Examples
Attach samples of copy you like or dislike, explaining what specifically appeals to you or doesn't work. This helps establish your preferences and desired tone. No copy? No problem, just mention it.Step 4: Confirm Details and Send
Include any deadlines, your budget range, and preferred contact method for follow-up discussions. Review your email for completeness before sending, and I'll respond promptly to begin our collaboration.
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Faqs
Why are your copy services so cheap?
I focus on efficiency and value rather than artificially inflating prices. My streamlined process and experience allow me to deliver quality work without unnecessary overhead. I believe in building long-term client relationships through fair pricing that makes professional copywriting accessible to more businesses.
If my initial draft doesn't match your expectations, I offer revision rounds to refine the tone and style. I value your feedback and use it to adjust my approach. If we ultimately can't align, I offer a satisfaction guarantee with partial refunds or complimentary revisions to ensure you're never stuck with copy that doesn't represent your brand.
Yes, with some parameters. Minor adjustments are typically accommodated within reason. For significant scope changes, we'll discuss timeline adjustments and any potential additional costs before proceeding. I'm flexible but maintain clear communication about how changes impact our agreement to avoid misunderstandings.
Why should I choose you?
I combine industry expertise with personal attention to your specific business needs. Unlike larger agencies, I offer direct communication, customized solutions, and competitive rates without sacrificing quality. My clients appreciate my collaborative approach, reliable delivery, and commitment to creating copy that genuinely connects with their audience and drives results.
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